Wall Street Journal Examines Drugmakers' Use Of 'Unbranded Product Advertising' To Promote Disease Awareness, Treatment Options

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The Wall Street Journal on Friday examined "unbranded product advert" for brand drugs, which allow drugmakers to drive television viewers to Web sites promoting drugs without the prerequisite of listing the products' side personal effects in the TV advert. FDA rules state that if an advertisement does not name a drug directly, it does not need to include a listing of possible side effects. According to the Journal, the strategy is "gaining popularity" among drugmakers because listing the side effects "cud[s] up expensive television system time." For example, a 60-second ad for Eli Lilly's osteoporosis drug Evista spends 25 seconds list side effects.

The Journal profiled two unbranded ads by Pfizer and Sanofi Aventis. The Pfizer ad is a 60-second spot in which a female character discusses her smoking habit and viewers are directed to the Web site www.mytimetoquit.com. Upon visiting the Web internet site, consumers feel a contact to another Web land site for the smoking surcease drug Chantix, which includes a good listing of side effects. Chantix had sales of $883 trillion in 2007 but had been "losing ground" because of late reports linking the medication to felo-de-se, suicidal behaviour and drowsiness. The ad first was run in 2006 -- a few months afterwards the release of Chantix -- just a young ad for the dose appeared later the drug gained in popularity. After a field of study linked the drugs to several accidents related to drowsiness and federal aviation regulations prohibited pilots from using it, the My Time to Quit ad reappeared, the Journal reports.

The Lilly ad is a 15-second spot in which viewers are directed to the Web site wWW.silenceyourrooster.com. The Web site, which promotes the sleeping aid Ambien, standard more than 400,000 hits in the ad's first seven days on the atmosphere this month.

Comments
Bob Erlich of DTC Perspectives said, "There's a jeopardy [drugmakers] could rouse congressional ire over cute commercials that don't emphasize medicine." Duke University's Ruth Day, a frequent critic of direct-to-consumer ads for drugs, said the Pfizer ad and Web site provided useful selective information and made side effects clear.

Pfizer representative Sally Beatty said, "The goal of the My Time to Quit military campaign is to encourage people to stop smoking," not to publicize the company's product or get around FDA rules. She added, "My Time to Quit is designed to encourage people wHO are

Outsourced

The offshoring of U.S. jobs remains a hot topic in the newsworthiness... and now it's a hot topic in the movies, too. (At least four projects called Outsourced have been produced in the lowest three old age alone!)


Everyman Josh Hamilton carries this premise handily: His game of computer Solitaire is interrupted by his boss, who's telling him the customer service call center he manages is being shipped overseas, to India. If Todd (Hamilton) wants to keep his job, he'll fly over there and train the new folks, getting their time-per-call numbers racket down to something more profitable.


What follows is muckle of the expected culture shock as Todd deals with stomach ailments, broken infrastructure, nomenclature barriers, and other

Download Eamon

Artist: Eamon: mp3 download    Genre(s):  Rap: Hip-Hop Other     Discography:      Love and Pain    Year: 2006    Tracks: 12      My Baby's Lost (Like That)    Year: 2004    Tracks: 4      I Love Them Ho's    Year: 2004    Tracks: 4      I Don't Want You Back    Year: 2004    Tracks: 15      Fuck It (I Don't Want You Back)    Year: 2004    Tracks: 7 Staten Island singer Eamon appeared in late 2003, when his sheer single "F**k It (I Don't Want You Back)" took urban tuner by storm. With its supererogatory tonal pattern and stripped-down production -- not to quotation its profanity-laced release of a cheating lover -- the song dynasty stood tabu immediately and blew up bespeak lines nationwide. Jive jumped on the fervor, fast-tracking a video for "F**k It" and slating a uncut LP for January 2004. When the debut dropped, it further showcased Eamon's fricative consonant lyricism and streetwise, doo wop-inspired vocals. Vintage knocker Milk Dee guested on deuce tracks. The reexamination, Making beloved & Pain, was released near the end of 2006 and favourite well abroad despite flunk to make an impingement in the U.S.

Alio Die and A Red Sector

'The Mighty Boosh' and Neon Neon dance-off in London

'The Mighty Boosh''s Bob Fossil � aka player Rich Fulcher � had a dance-off with Neon Neon's Har Mar Superstar at the end of an instore gig the band were playing at the Rough Trade East shop in London yesterday evening (July 24).

The surprise dance-off came after a half-hour correct the from the ring � featuring Super Furry Animals' Gruff Rhys, Boom Bip and Cate Le Bon, featuring songs from their album, 'Stainless Style' - a concept record album about the life of playboy engineer John DeLorean.

The band had hired a DeLorean car � made famous in the 'Back To The Future' films � which they parked outside the shop. See video footage of the car by clicking on the video recording below.

Before his dance-off Har Mar Superstar paid tribute to Gruff Rhys and Boom Bip, the creators of the Neon Neon concept, which has just now been nominative for the 2008 Nationwide Mercury Music Prize.

"My friends Brian and Gruff just got nominative for the Mercury trophy," he aforementioned during the set, leading an applause for the duo. "I'm Burial," replied Rhys, referring to the anonymous trip-hop artist, wHO has also been nominative for the award.

Later in the show Rhys dedicated a song to "Ziggy Stardust", after he spotty a lester Willis Young fan sporting a disguise of David Bowie's

Les Baxter

   
Artist: Les Baxter

   Genre(s): 
Easy Listening
   Other
   Vocal
   Soundtrack
   Pop
   

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Discography:


   
 Brazil Now

   Year: 2006   
Tracks: 12


   
 The Exotic Moods of Les Baxter CD2

   Year: 1996   
Tracks: 20


   
 The Exotic Moods of Les Baxter CD1

   Year: 1996   
Tracks: 20


   
 Que Mango!

   Year: 1996   
Tracks: 12


   
 Bugaloo In Brazil

   Year: 1970   
Tracks: 12


   
 Hell's Belles

   Year: 1968   
Tracks: 12


   
 Alakazam The Great

   Year: 1961   
Tracks: 11


   
 Space Escapade

   Year: 1958   
Tracks: 12


   
 Moog Rock

   Year:    
Tracks: 10


   
 Jewels of the Sea

   Year:    
Tracks: 12

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Les Baxter is a pianist world Health Organization composed and arranged for the top swing bands of the '40s and '50s, only he is wagerer known as the founder of exotica, a variation of easy listening that canonised the sounds and styles of Polynesia, Africa, and South America, even as it retained the traditional string-and-horn arrangements of instrumental pop. Exotica became a massively democratic movement in the '50s, with thousands of record buyers hearing to Baxter, Martin Denny, and their imitators. Baxter as well pioneered the use of the electronic legal document the theremin, which has a haunting, howl levelheaded.


Baxter studied piano at the Detroit Conservatory and Pepperdine College in Los Angeles. After he completed school, he deserted the piano and became a vocaliser. When he was 23, he coupled Mel Tormé's Mel-Tones. The group american ginseng on Artie Shaw records, including the hit "What Is This Thing Called Love."


In 1950, he became an arranger and conductor for Capitol Records, working on hits by Nat King Cole, including "Mona Lisa." Around the same time, Baxter began recording his own albums. In 1948, he released a triple-78 album called Music out of the Moon, which ushered in space age pop with its use of goods and services of the theremin. Four long time subsequently, he began recording exotica albums with Le Sacre du Sauvage.


On his early-'50s singles Baxter was relatively aboveboard, playacting versions of standards like the number one hits "Unshackled Melody" and "The Poor People of Paris," but on his albums he experimented with all sorts of world musics, adapting them for his orchestra. As he was recording his exotica albums, Baxter was as well the musical film director for the radiocommunication show Halls of Ivy, summation Abbott & Costello radio receiver shows; he also composed over one C pic lots, concentrating on horror movies and adolescent musicals and comedies, though he as well did dramas wish Heavyweight.


Baxter's flower was in the '50s and '60s. Although he continued to compose and record in the '70s, his output signal was sporadic. Nevertheless, a cult following formed about his exotica recordings that persisted into the '90s.

Bombsquad

   
Artist: Bombsquad

   Genre(s): 
Metal
   

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Discography:


   
 Backyard Dept.

   Year: 2004   
Tracks: 18

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Spice Girls - The Things They Say 8548

"My philosophy is simple: if you're fat and you don't like it - do something about it! If your bum looks big - work out, make a salad, don't waste your life feeling unattractive!" SPICE GIRLS star MELANIE BROWN is full of good advice.

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